Harness the Power of Personalized Marketing with Eloqua Custom Objects

Oracle Eloqua helps you store and establish relationships between contacts, accounts, and activities to create marketing campaigns that leverage the marketing automation capabilities of Eloqua.
But why stop with out-of-the-box functions? Why not find new and creative ways to segment data and create personalized campaigns?
Enter one of Eloqua’s most powerful features: custom objects

In this eBook, we’ll examine:

• How to create custom objects to meet your needs
• How to best leverage data in custom objects
• Several powerful ways to use custom objects in your marketing efforts
• And more!

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