Build Sales Trust With High-Value Response Signals
February 26, 2026
11:00 AM PST
Duration: 30 Minutes
Deals close faster when sales and marketing are aligned around the same signals. Response rules are how you create that alignment. In this Office Hours, we'll show you how to work with sales to define real buying intent and deliver the clean, prioritized signals that actually move deals forward.
What you'll learn:
- How response rules tell sales which opportunities deserve their time
- Why activity quality beats activity volume
- How to set priorities based on what sales actually cares about
- The behind-the-scenes process that syncs responses to your CRM
- How to implement response rules as a true collaboration
Perfect for:
- Eloqua administrators building or refining response rule setups
- Marketing operations professionals wanting to strengthen sales alignment
- Anyone managing campaign data flow to CRM systems
Speakers:
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Al Arceo Account Director 4Thought Marketing |
Richard Holder Director of Marketing 4Thought Marketing |
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Al Arceo Account Director 4Thought Marketing |
Richard Holder Director of Marketing 4Thought Marketing |
Register to attend
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