Eloqua Office Hours October 2024

31 October 2024

11:00 AM PST

Duration: 30 Minutes

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams. Mindy Chase from Morningstar and Colleen Lenahan of 4Thought Marketing will share how they planned and executed the event and the impressive results they've achieved so far.

  • The genesis for this event
  • Why they chose a hackathon format
  • How it was conducted
  • How the products of the hackathon are being used to shape strategy
speaker2
Colleen Lenahan
Sr.Marketing Operations
Consultant
4Thought Marketing		 Mindy Chase
Marketing Operations
Head
Morningstar
speaker1 speaker2
Colleen Lenahan
Sr.Marketing Operations
Consultant
4Thought Marketing		 Mindy Chase
Marketing Operations
Head
Morningstar
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This session will be recorded. A link to the recording will be sent to all registrants after the event.