4Thought Marketing

Building KPIs That Matter: A Tried-and-True Guide for Marketers

Marketing key performance indicators, or KPIs, are critical to any marketing strategy.
These numbers tell you what’s working and what needs improvement.

Unfortunately, it’s too easy to get focused on KPIs that look great on paper,
but don’t really say anything meaningful

Improved email open rates make it seem like your campaigns are paying off,
but if you can’t connect them to increased profits, all you have is numbers.

But your KPIs can do so much more. In this eBook, we’ll examine:
  • The six KPIs you should prioritize
  • How to efficiently track them
  • What each of them means to your business
  • How to keep these important KPIs stable
  • And more!

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